Branded Content
Under Armour: Building Bridges Through Basketball
Building Bridges Through Basketball (BBTB), started in Chicago in 2016, is a collective effort between Under Armour, the National Basketball Association (NBA) and the Ross Initiative in Sports for Equality (RISE).
Under Armour: Travis Manion Foundation
Our veterans provide us all a lesson in integrity, loyalty, resiliency, and so many other notable character traits. The Under Armour Freedom Initiative is committed to supporting these men and women.
Under Armour: A Safe Place To Learn, Play, and Grow
Last fall, Joel Embiid and Under Armour Basketball surprised the youth of the NE Frankford Boys & Girls Club in Philadelphia with an evening of on-court activities to celebrate the community through the game of basketball. In the spirit of giving back, both pledged to return together and refurbish an area of the club in need.
Bevel Code: Kenneth Whalum
Kenneth Whalum was able to secure Sean ‘Diddy’ Combs approval and friendship early on, after cursing someone out for not getting his sound right. Turns out, they both have high standards.
Filmmaker and Brooklyn native Shaka King isn’t afraid to confront gentrification in his work. While popular TV shows depict Brooklyn as an idyllic landing pad for 20-something transplants, King explores deeper challenges through a satirical lens.